Throughout my journey as a designer, I've always spent my off time playing with the possibilities of CGI, experimenting freely and seeing where it gets me. Inspired by feelings, music & other stimuli, I'm always trying to get presentable results. This is a selection of those freewill moments.
Promotional animation for Beatsource's exclusive DJ-oriented playlists, allowing users to browse through finely curated playlists made for the dancefloor. Teaming up with their creative director, we came up with visuals that match their playlist designs, getting Beatsource users ready and excited for their next gig.
Between 2018 and 2020 I worked with Kenzo's art department on various visuals for their website and social media channels. Whether they needed assets as simple as animated "stickers" or more impactful teasers for the upcoming shows, I'd happily create these with them. Altogether we worked on approximately 20 different projects, this is a selection.
The Tali bag by Kenzo is inspired by the talisman, a magical object believed to bring its wearer good luck. A visual campaign created by Filip Custic, sets the 7 different bags in mystical compositions. I was asked to give movement to these images, and help create assets for the application allowing users to discover the different powers of each bag.
Mirror Mirror is a creative production company based in Paris. Around 2019, while the company was being rebranded, I was approached to give life to their brand and its two main sections, print & film.
Mazhar Studio is a creative venture specializing in strategy and design solutions with a radical mindset, operating from Liège, Copenhagen & Rabat. I was reached out by their owner, Nisrine Ben Abdeslam, to give visual presence to their mission. The images are used as a canvas on Mazhar's website and socials, allowing the studio to communicate with impact and framing.
Kenzo launched its "La Collection Memento N°2" with a collaboration with Britney Spears and gave the possibility to swipe through it with an application. I was asked to create impactful visuals showing the app in motion with a hand dressed in Kenzo fashion. The visuals were used on Kenzo's website and socials.
To show them why #PhonesAreGood, agency Wieden+Kennedy collaborated with Builders Club to create a campaign targeted at a digital-first demographic. I was reached out by BC to design the dancing trio and the waving arm.
A complex of luxury homes and apartments at the heart of Whitechapel, East London built by Mount Anvil. Working with communication agency The Beautiful Meme, we created a film dedicated to living in Whitechapel, using the brand's pattern bewteen transitions. My job was focused on animating the pattern allowing smooth transitions.
Digital communications leading as the most common contact brands have with current and potential customers, Superunion created a dynamic and ownable series of visual elements combine to form a new brand identity created with motion at its core, ready for life on screen.
Reference Studios is a communication agency focused on luxury brands. Attending at Seek Berlin trade fair, they requested Studio Augmenta to create a set design for their stand. I was reached out by Studio Augmenta to create animations displayed on vintage monitors matching the large colourful rectangles across the space.
A WebGL experience showcasing the new ‘Cloudflow’ running shoe from On Running. The idea was to match their innovative approach with an equally innovative promotional website for the new high-end running shoe. The concept was ‘Shortcut to runner’s high’ so Traum designed four experiences, one for each specific feature of the shoe. I was in charge for the design of two of these experiences.
Retina Set is a Parisian musician known for his talent on mash-ups. He came to me asking for a branding, including a logotype and moving visuals. The idea was to create a contrasted mix of elements such as motorbikes and flowers. For the logotype, same idea, two typefaces enterlaced, designed for a roaring romance.
Announcing their double album "OSO & Hat Trick" during the sanitary crisis, the Belgian rapper duo did a live performance streamed on YouTube. I was asked to create background animations matching the album covers.
As Kenzo describe their SS17 collection as an ‘homage to rave culture and club lore’ Traum Inc explored the very definition of rave, bouncing from its origins to its present-day forms. We used VHS footage from the 80s New York nightlife scene shot by Nelson Sullivan and from the 90s European scene documented in the film ‘Public Tranceport’, and we ‘married’ it with CGI.