Ann Sofie Back combines unique thinking and products in fashion. Their signature pieces are often a humorous and a clever play on the concept of what is considered fashion.
I've initiated the idea of creating these animations to showcase their brand/product before the lens of a virtual camera. Fashion is reinterpreted today through mediums of all kinds, allowing infinite ways of perceiving a brand and its products. As an image worker, I find CGI to be an immense resource for searching and experimenting new ways of presenting a product.