For TALI, the brand new bag by Kenzo, I was in charge of various animations for a campaign created by Filip Custic. The Spanish photographer went for a concept based on spiritual powers, the word "tali" coming from "talisman", a powerful amulet giving powers to those who wear it.
Each of the 7 bag colours is represented by a different power: peaceful, admired, lucky, loving, pure, tender and unique. To browse through these bags, the Kenzo team created an app allowing users to discover the meaning behind them. I was asked to create a wheel animation matching Filip's visuals, the assets created for this wheel were then used for UI integration in the app.
In parrallel, Filip's photographic work needed to be animated for Kenzo's website and social networks. Maxime Merish and I took care of transforming the photos into subtle moving images. Below is a part of the animations I worked on.
tali.kenzo.com
Client: KenzoAgency: Object & AnimalArt director & photographer: Filip CusticProducer: Millie YoxenSet design: Studio AugmentaRetoucher: Post ApolloMotion designers: Maxime Merish, Maxime Dardenne
