On Running is a shoe company from Switzerland, creating professional running shoes in the classic Swiss tradition of attention to detail combined with high-tech modern fabrication.
While working at Traum Inc, I was asked to design experiences for the WebGL promotional website. The idea was to match their innovative approach with an equally innovative website for the new high-end running shoe, called ‘Cloudflow’. The concept was ‘Shortcut to runner’s high’ so we designed four experiences, one for each specific feature of the shoe. I took care of the reflective supports and the mesh experiences below. As well as the grey background animation behind the shoe.
Try the WebGL experience here.
CREDITS
CREATIVE DIRECTION — Thomas Traum (TRAUM INC) and Alex Griffin (Chord London)
EXPERIENCE DESIGN — TRAUM INC (Thomas Eberwein, Safwaan Motara, Maxime Dardenne)
UI/UX — Chord London
DEVELOPMENT — Daniel Lewis
SOUND — Loom
