The way in which customers interact with brands has changed dramatically. Today, on-screen, digital communications lead as the most common contact brands have with current and potential customers, something that is especially true in the world of technology.For Vodafone, with over 500 million customers worldwide, a new digital-first brand identity was needed to help reinvigorate their communications and bring messaging to life.
Vodafone collaborated with Superunion London to create the new branding. A logo freed from visual distractions, brought to life in animations showing its core adjectives: strong, flexible, smart and fast. I was reached out by Superunion to create a part of the animations and backgrounds later used for the global launch. Discover them below.
Client: VodafoneAgency: Superunion LondonMotion designers: Martin Salfity, Joe Maker, Maxime Dardenne